Sturgis 2024 Dates And Lineup. Blow through the gates of the buffalo chip four whole days before the festival’s official rally kickoff date to nab your favorite camp spot, watch the festival spring to life and rock out.  — check out our latest lineup of 2024 models, a selection of custom indian motorcycles, owner events, and more at our downtown sturgis activation.

More than 50 concerts will be held throughout the run of the 2024 rally, in a variety of locations around the city. Come celebrate the 84th anniversary of the legendary sturgis motorcycle rally with indian motorcycle.